Magazine advertising's major benefit to businesses is its ability to display higher quality images than either direct mail or newspaper. Higher quality images, represented with full color and gloss, allow a clearer picture of your product, giving the public a better idea of your company. In addition, many magazines target a specific demographic, such as people who belong to a certain trade or of a certain age groupor to certain gender. By advertising in magazines within your industry, you are almost guaranteed to reach your intended audience.